SEO: A Way Out of Unemployment

The recession may be over, but unemployment remains a problem for many people. Many businesses are still struggling to get back on their feet. In some areas, you can see empty office spaces where successful businesses once thrived. There are even businesses that opt to postpone reopening indefinitely, because there is little or no assurance of success in the industry. We definitely haven’t seen the end of the recent economic recession’s effects.

The recession affected society in such a way that many people found themselves looking for good-paying jobs. Vacancies on the job market exist, but not all jobs are reliable sources of steady income. What many people want is a real income-generating opportunity, whether in the form of employment or a start-up business.

However, why are there people who seem to be making big money despite the recession?

The answer is in SEO. Search engine optimization offered great opportunities for people who have been unemployed for a while. Although many Internet-based businesses closed down and never managed a comeback, the SEO industry remains strong. During the years of the recession, SEO became a means of survival for many people and businesses. Many chose to have their websites optimized not only to justify their existence but also to reach the multitudes of Internet users. Business owners hired SEO services because of SEO’s capability to put a business on top. When the recession ended, the great results of SEO spread all over the Internet and through word of mouth, and SEO slowly became more popular than it ever was. The high demand for SEO services led to the success of SEO providers and resellers alike, translating into profit even as the economy suffered.

The business of being an SEO Reseller was born out of SEO popularity. SEO providers wanted their services to reach a more expansive market, so they hired field middlemen called resellers. A new brand of business was born, where companies focused on sole SEO reselling. And as competition became tighter, they competed through various SEO reseller plans, which came in different packages.

White Label SEO unlocks a door for the unemployed. SEO companies offered a program that allows people to join the business without a membership fee. Good SEO companies opened up this opportunity to deliver and share their success to others, so that more people can survive the economic problem and beat the rising unemployment rate.

The reason behind SEO’s popularity

As a business, SEO caters to all niches. It is not limited to a certain target market, because it can adapt to the needs of almost all industries. All businesses can benefit from the SEO process, even SEO companies themselves. SEO exists to boost the success of a business, by getting the company noticed by millions of Internet users all over the world. Through the right techniques, SEO can turn these Internet users into consumers who will support a business’ products and services.

Unemployment remains even if SEO and SEO Reselling are on the rise. Many still doubt the SEO industry, while some remain unaware about it. SEO is for everyone, but not for those who refuse to learn it wholeheartedly, those who doubt its capabilities, and those who consider it as a mere moneymaking scheme. The reason behind SEO’s success in the midst of recession and economic difficulties is the passion and devotion of SEO providers and resellers.

Outsourcing SEO: More Service for Your Buck

It is not a question anymore of “Do I need SEO?” Most companies have seen their competitors gain leads, more customers, more sales, etc. from SEO services. The present question companies are asking themselves, is “Should I outsource SEO?” This article outlines the benefits of outsourcing SEO services, as opposed to hiring an SEO Specialist in-house. You would be amazed as to how many benefits there truly are to outsourcing SEO. Of this long list of benefits, we are going to focus on the single benefit of getting more service for your buck. Let’s explore:

One must first think of the specialization they will get from either aspect – either outsourcing SEO or hiring in-house. The ultimate goal is to always get the most product for your buck; and in this case, the most SEO service for your money invested.

When a company hires an outsourced SEO consultant, they are actually getting a team of SEO consultants in most cases. There are individuals on that team that focus on keyword research, monthly reporting, valuable content, back linking to your website, etc. There are also SEO Specialists on the team that bring it all together, analyzing the search engine algorithms and creating a plan just for you and your niche. So when you outsource SEO to a consultant, you are actually hiring a team of experts!

When hiring in-house for your SEO needs, you get the overall expertise of one individual. Now, that individual may have a fantastic SEO background, and many bountiful years of experience; but without the rest of a team, they are a slow moving operation. Results that you may expect to see in a matter of months, by outsourcing SEO, you may see, MAYBE, by the end of the year. So your wisely invested money has now taken over double the time to return results.

Additional costs are another angle in which to consider when questioning whether to outsource SEO, or to hire in-house. When a company outsources an SEO consultant, SEO Company or SEO specialist, there are several additional costs that are washed away. When outsourcing SEO, one does not have to pay for employee benefits, paid sick days, vacation time, etc. They also do not need to worry about another employee taking up space, a desk, a computer, office supplies, etc. All of these costs can add up over time, and after considering their overall cost, your company will pay almost double to have somebody working in-house on your search engine optimization.

Hiring and firing costs are often times one of a company’s highest expenses. If an in-house SEO specialist doesn’t work out after a few weeks, what do you do? Do you fire them, and invest even more money in advertising, interviewing, etc? Most SEO outsource companies have short contracts; some of which can be only thirty days notice before cancellation. So, if you don’t mesh well within a few weeks with your outsourced SEO company, you can try another one. No need to clean out a desk, pay unemployment costs and waste your company’s valuable time and energy.

Outsourcing SEO is definitely the way to go when contemplating return on investment, and overall service for your buck. In gaining a team of SEO specialists, for less than half the price of one single in-house SEO specialist, what more is there really to think through?

The Job Market in the SEO Industry

Are you a writer or programmer looking for jobs in the SEO industry? It you have already typed in a query into Google or Yahoo, you’ll notice that there are all kinds of different SEO jobs. SEOs have branched into SEO consultants who will give a specialized expertise in the very wide field of online marketing. SEO jobs are very popular and the skill sets of a SEO professional are in demand. Here are the kinds of SEO field that may work best for your particular skills.

1. The Technician. Is a regular programmer who does URL rewrites, server redirects, lots of code and site constructions. Essentially a tech-y, these guys will reconstruct or construct websites to make them easy for search engine spiders to crawl through. If you have taken a course in programming, have work experience as a server manager, or if you are naturally technically minded and self taught, then this branch of SEO expertise is for you. The drop description would have you managing content in the system and databases, fixing structural problems of the website and plugging in 301 redirects for deleted pages.

2. The even more Tech-y Technician. This is level two of the SEO tech-y, the geekier SEO. These guys to the more complicated technical jobs in the SEO field, they do research into the algorithms used by search engines. They try to figure out how the spider moves in order to predict its directions and decisions. And they test the SEO readiness of websites. These jobs need a high level of academic and technical understanding of search engines and the workings of online marketing.

3. The Search Engine Marketing Specialist. An aggressive website marketing plan would include both search engine marketing and search engine optimization jobs. Search engine marketing or SEM is different from SEO in that SEM advertises through a paid service such as a Pay per Click service, ads and banners. A large website would need to use both SEO and SEM and find somebody who can do both jobs. This is a select group of people who have learned both paths.

4. The PR manager. SEO is like Press Representation, except it is on the internet and not in print media. If you are good in PR or have some real world experience, your skills will readily translate to skills needed for special SEO jobs. A SEO PR will keep up communications with newsfeeds and interest hubs to create a buzz for their client’s website. A PR doing SEO finds ways to build links to their website from news and article pieces. A press release that drives in traffic to the website by publishing in influential, authority websites.

5. Marketing. All SEO jobs are geared towards some kind of marketing. But marketing online is also a specialization that requires creating marketing campaign strategies and finding ways to execute them on the internet. These jobs mean doing research on the best keywords, finding online demand that are of interest to your client, and then using this knowledge to get an edge over other websites in the same industry. It is part target consumer research and trend watcher. All this information will translate into finding the best SEO strategy for a client.

6. The Marketing Manager or Director. If you have a marketing executive then you have a marketing manager. This is a big job that mostly involves organizing other SEO experts. The manager and his team come up with a strategy. The manager puts the strategy into action by coordinating a team to work towards their SEO goals. These jobs need managerial skills and personal skills both in real life and online. They need to have a talent for communication, especially since online etiquette is very different and miscommunication is easy to come across.

Finding actual SEO jobs for you will mean determining your own skill sets, what you think you have to offer, then matching it with the demand in the internet jobs market. SEO is presenting a website to be favoured by search engines like Google, Yahoo and Bing. The search engines pick the best websites to present to the internet user according to a certain criteria. This criteria changes regularly so the SEO professional needs to keep up. What SEO experts do, and this are SEO jobs in all levels, is that they make the website compliant with the search engine websites to make the website more visible to algorithms used by search engines. This is what promotes the website, increases visitor hits and increases sales.

Getting a large website SEO ready takes a tremendous amount of labour. But even after the website is structured and edited for SEO, it still needs to be maintained and built over time to keep up with search engine trends. In short, the jobs are continuous. Content needs to be fresh all the time, so those who specialize in SEO writing are continuously typing and earning.

If your skill sets are low, you can get work in the bottom in route data entry jobs. If your writing is better, you get SEO writing jobs. If you can program, get a tech-y slash SEO writer job. Although must just specialize in one or the other. And so on. As you build experience and skills, move up the ladder to become editors, marketing managers, and tech experts.

There are permanent jobs available in web design firms. They always need SEO experts. You can also do freelance work, getting jobs by contract and working week to week according to job orders. It really depends on the working style you prefer. Either full time or part time positions are accommodated by the SEO industry. You can even just work online with out leaving your home. The internet conducive to be home based. You can take a quick peek into SEO job boards where employers post job orders or positions they need to be filled. You bid on the job and get paid according to the difficulty of your expertise and the quality of your work. These jobs are usually have trial periods. And some lead to permanent positions.

How Do I Get Visitors to My Site? (The Truth About SEO)

Think of your site as a physical location. How would you get people to come and see you? Direct mail, newspapers, magazines, radio, TV, word of mouth, flyers, business cards, T-shirts, packaging, FaceBook, Twitter, email campaigns, banner ads on websites – traditional advertising works for websites too.

Then there are those methods you can only use for websites: click through advertising and search engine optimization (SEO). Click through advertising costs either by the ad, like traditional advertising, or by the click – each time someone clicks on your ad to get to your site, you pay. As with other advertising channels, the more people who are known to view the page where your ad resides, the more you pay. Ads can appear on various web sites, or at the top of search engine pages. The most popular pay per click app is Google AdWords. Click through advertising may be a good option for you.

This article will focus on the other online only method: Search Engine Optimization (SEO). SEO is all about getting your site to the top of the list when someone does a search in Google, Bing/Yahoo or another search engine.

Watch out for Snake Oil

Many claim that search engine optimization (getting your site to the top of that list) is science or magic or some other sort of mystery that only a few very special people have the brains to understand. – NOT TRUE! Effective search engine optimization is a lot of work. And it does take some technical knowledge. But the basics are just that – basic.

The purpose of this article is to demystify SEO so that you can select an honest SEO firm. Or if you have a bit of tech savvy you can see that it’s not impossible for you to do on your own. And even for those of you who love to browse, but aren’t so comfortable with the technical details, there is a lot of the SEO job that you are more qualified to do (or at least supervise) than any SEO firm.

How much SEO do you need?

Is your site for your school and everybody who will ever want to find it on Google already knows it exists and will look it up by typing in “Peoria Middle School”? Then you need just the tiniest bit of SEO.

Is your site for your family car dealership and the tri-state area sees Uncle Joe on TV every spring hopping up and down in a bunny suit inviting “y’all” to “come on down to the Kalamazoo Kia Kangaroo Sale”? Yours is not the only car dealer in town and when people search for car dealers they will probably type in something like “Kalamazoo cars” rather than “Kalamazoo Kia”, although if they really like Uncle Joe’s bunny suit, well you never can tell. This situation calls for a little SEO.

Is your business is entirely online? Say you sell remanufactured camera parts that you refurbish in your garage nights and weekends. Then pull out all the stops. You need lots of SEO.

Put Yourself in Google’s Shoes

Look at SEO from the perspective of the search engines. What’s their objective? The same as yours: lots of visitors. How do they attract all these visitors? They put the most useful sites at the top of the search results list. How do they decide which sites are most useful? They look for the most popular ones.

That’s right. SEO is not rocket science. It’s a popularity contest.

So then, how do you make your site more popular? First let’s define popularity in search terms – links from other sites to your site. Think high school. Popularity equals friends. So you want lots of friends, and not just any friends, you want popular friends. But well, when push comes to shove, not so popular friends are better than no friends at all. Translation – friends equals links and you want lots of links, but not just any links. You want links from sites that have lots of other sites linking to them. And those sites should have lots of sites linking to them and so on and so on and so on. A link from CNN.com is going to get you a lot more popularity points than a link from your local newspaper website. But then a hundred links from so-so sites might be better than one link from CNN. It’s hard to tell.

And that’s where the mystery/science SEO legend takes hold. The search engines are not going to tell you exactly how they rank pages. If they gave away all their secrets the cheaters would fake everything necessary to get to the top of the list.

There is a subculture of SEO gurus who spend their entire lives trying to unravel the precise algorithms the major search engines use to rank pages. And then they figure out how to use that information to their advantage. It’s a trial and error process. Eventually they get sites to rank high. Then the major search engines catch on and tweak things a bit so the SEO gurus have to start over again. It’s a never ending game of tug of war.

Not all these gurus are bad guys. Most are honest business people working to get the edge on the competition. But how much careful tweaking does your site really need? And how much money do you want to spend? It’s one of those diminishing returns things. Up to a point spending more time and money will yield a greater and greater ranking, and then, boom, a huge amount more will yield almost nothing.

Is there anything to SEO besides links?

Yes. KEYWORDS. These are the words and phrases that are typed into the search bar. In order for the search engines to find your site these keywords must be coded into almost every page on your site.

The nitty gritty

I am going to show you:

How to pick keywords and
Where to find sites willing to link to yours.

That’s it. That’s the gist of the whole SEO thing. No big mystery.

Keywords

These are the words (and/or phrases) that people type in the search bar when they are looking for sites like yours. They also tell the search engines that your site exists and what it is all about.

You need to pick words that people will use to find your site, but that will yield few enough results that you are more likely to appear near the top of the list.

Let’s use the example of Kalamazoo KIA. You don’t want to use “car” for a keyword. I tried that and Google gave me 4.9 billion results. What’s the likelihood that Kalamazoo Kia is going to be anywhere near the top of that list? Zero. Kia” would be better, but still too broad. “Kalamazoo cars”, “kalamazoo kia”, “michigan kia”, “kalamazoo new cars”, these would all yield a smaller pool of results. So how many keywords do you need? 10 or 15 is good. Too many gets us to that diminishing returns thing again. So I’ve thought up four words on my own and now my imagination has run out. What other words might potential Kalamazoo Kia customers type in? I can’t read minds, but I can find out. There is this cool tool, Google AdWords, and it is free. Once you register you can type in various keywords, “Kalamazoo Kia” for instance, and find out what related searches people have used and how popular those search terms are. Da! Da! – more useful key words. I found “kalamazoo kia dealerships”. After doing a Google search for “kalamazoo kia” I found out why it was necessary to add the “dealerships”. Kalamazoo has “kia’s” that are not even cars. Who’d a thunk?

So you’ve got your key words. What do you do with them? Use them in your url (site name – http://www.mykeywords.com ), have your web designer add them to the title and description tags on your web pages, and use them liberally, but not too liberally throughout your site copy.

Now that you have your keywords entered on your site pages, the search engines can categorize you by these keywords. Next you want to make sure that people searching for your category find you and not your competition.

Links

You want to be popular. You have got to get links. It’s time to pound the cyber pavement. SEO professionals can do this work for you but if you’re on a budget you can do most of the work yourself.

Get listed in industry directories. If you are selling necklaces you could search for “jewelry directory”.

Pursue reciprocal links. Look for sites that may be willing to link to your site, so long as you link to theirs. Continuing with the necklace example you would search for “jewelry add url”.

If you have a physical location, get your site listed on local directory/yellow page type sites.

Participate in industry forums, and if the forum allows, work a link to your site into your advice.

If there are any events associated with your site, list them on online community calendars.

Get an article, listing or mention about your site on the sites of any industry associations you belong to.

Write a press release and submit it to free press release sites like freepressrelease.com.

Try to get the sites that link to yours to use your keywords in their link.

BAD – Click here to find out about refurbished camera parts.

GOOD – Click here to find out about refurbished camera parts.

Don’t hide from the search engines

DO have your web designer generate sitemap.xml and robots.txt files add them to your site. The search engines look for these files when they are trolling the internet for sites.

Do NOT expect the search engines to find your keywords in the sections of your site that use: keyword links in images or javascript, frames/iframes, Flash or dynamic pages.

Don’t make the search engines mad

Playing dirty tricks, in an attempt to make your site appear popular, can get you blacklisted. Yep, the Search engines will turn their heads and pretend you don’t exist. You will not appear anywhere in the listings. If this happens you can appeal but your chances are not good. Your best hope if you are blacklisted is to start over with a brand new site.

So what are these dirty tricks? Some are simple, and some are complicated, but make sure your SEO firm doesn’t do any of them. They include repeating your keywords multiple times, keyword stuffing (hiding keywords by making the text the same color as the background), using keywords that don’t relate to your site’s content, automated programs that generate fake links just to make you look popular, robots that create zillions of pages for your site that are really just copies of your existing pages with a few changes here and there, to make you look important and popular. There are many others, but generally speaking, anything that attempts to make you look more popular than you really are is bad.

Putting SEO to work

Let’s go back to our 3 examples from the beginning of this article. How do we apply SEO to each one?

Peoria Middle School – a few keywords – “peoria school” “peoria middle school” and for those who can’t seem to get it right “peoria intermediate school” should do it. That way people who look you up on Google rather than by typing in your url http://www.peoriamiddleschool.com will be able to find you.

Kalamazoo Kia- most of your potential customers already know who you are. They’re “either looking for a new car or a new KIA car. They’re looking for deals, pictures of the latest models, or they want your phone number or customer service hours. There aren’t too many car dealers in town so you are popular among car dealers by default – not too much need to worry about links. You’ll need your keywords. Then you can list with the “local directory” sites and the car dealer and KIA directories. Are you participating in this year’s food drive? Make an announcement on your local online community calendars. A couple of popularity points won’t kill you but you don’t have to work too hard.

Cal’s Re-engineered camera parts – you are a needle in a haystack. You need all the help you can get. You’ll need keywords of course. And a comprehensive linking campaign. You might not have much money to spend on an SEO firm so you must work like the tortoise: slow and steady. Do a few press releases, check out all the industry sites and camera buff sites and organizations. Respond on forums – become an expert. Find some reciprocal links. Get listed in directories. Do a little bit everyday. Eventually you will become known to those who are looking for refurbished camera parts.

Who can help me get the job done?

Help! You said SEO wasn’t rocket science. This is getting complicated. I can’t do this all on my own – who will help?

Well it’s not rocket science and it’s not magic; neither is styling hair, but you won’t find me anywhere near anyone’s head with a pair of scissors. SEO does require specialized knowledge. If you have that knowledge, great, you can do this on your own if you choose, but for those who don’t the purpose of this article to get you to understand the basics, show you which parts you can do on your own (I can’t cut my own hair, but I do wash and brush it every day), and to help you find an honest vendor for the rest.

SEO firm – as long as they have access to the back end of your site they can do it all for you. Refer to this article and ask questions. Make sure the firm is above board.

Web designer – Your web designer should be able to put your keywords into your pages and create and upload your sitemap.xml and robots.txt files. Beyond that their ability and willingness to help with SEO will vary greatly. You may prefer a web designer who specializes or one that does it all.

What you can do on your own if you choose – you know your business/project better than your web designer or SEO firm. You are in a better position than they are to figure out your keywords and to determine which sites you want to link back to yours. You can also do a lot of the leg work if you choose – contacting sites and asking for links, writing press releases, making announcements on community calendars, participating in forum discussions, etc.

If you do all of the above, tailored to your specific situation of course, you will be ahead of the SEO game. Use common sense. Spend the time and money you need, but don’t go overboard and reach the point of diminishing returns. And remember, SEO takes time to yield results.

Twelve Points to Consider Before Hiring an In-House Search Engine Optimization (SEO) Consultant

When a Small, medium or big sized business needs a competent search engine optimization (SEO) consultant, there are four options available:

1 – Assemble a team of in-house webmasters, programmers and marketers to do the job.

2 – Contract the job to a specialized SEO company.

3 – Post an advertisement to hire an SEO consultant to work as an employee in the company.

4 – Get an in-house SEO consultant from a specialized company to work with their staff without being an employee.

So, what is the best option for your company? There are many points to consider before taking your decision.

1 – Assembling your in-house team of webmasters and marketers will never work: From my long experience, assembling a team of in-house webmasters, programmers and marketers to do the job will never succeed as none of them has enough experience in optimization. Moreover, they do not realize what are the challenges that they are up against or the hidden problems from which their website is suffering.

2 – Applying the best SEO practices: When starting any online project, the in-house SEO consultant will work with your managers to ensure that the Best SEO Practices are applied to every project, which will make it much faster to get your new web pages and other internet promotional advertisement to the first pages of Google and other major search engines.

3 – SEO training seminars and workshops: An in-house SEO consultant will be able to organize SEO training seminars and workshops for different departments and different levels of employees on how to apply and include the Best SEO Practices in every online project.

4 – Getting more profitable and productive ideas: The daily discussions and the direct communications between an in-house SEO consultant and the company administrators, managers, directors, programmers and webmasters will spark many new ideas on both sides. A simple idea or a suggestion in such an atmosphere can make a huge difference in starting a new campaign or modifying and existing one to be more profitable.

5 – Creating the most SEO friendly websites: An in-house SEO consultant will be able to work more easily with your managers to apply any necessary modifications or redesigns to your websites in order to convert them into the most SEO friendly websites in the shortest possible time and with the least efforts. This will ensure that your websites will rank in the first pages of Google, Yahoo, Bing and other major search engines in the shortest time.

6 – Detailed SEO audit: working with your webmasters and programmers, an in-house SEO consultant can more easily perform a detailed SEO audit to list all the points that need correction or modification in your website and in your different online advertising campaigns.

7 – Selecting the most effective and profitable keywords to use for optimization: Having a direct contact with your staff in different departments will enable the in-house SEO consultant to finish the process of selecting the most effective and profitable keywords in no time, so the whole process of optimization can start quickly and become more effective and productive.

8 – Adding social media marketing as an integral part of your internet marketing strategies: The in-house SEO consultant will have a direct relationship with a few selected employees in different departments to train them on how to establish a solid presence in different Social Media platforms. Maintaining a healthy presence on different Social Media platforms is a costly and time-consuming process. Having the in-house SEO consultant start and only supervise the selected company employees doing the daily Social Media Marketing activities will significantly reduce the cost involved in the process.

9 – Publishing press releases: Being in direct contact with different levels of administration, it is much easier for an in-house SEO consultant to find dozens of ideas for new press releases every week. He can coordinate and publish many press releases every month to promote the products and services of the company, enhance branding and create hundreds of high quality back links which will post the positions of many keywords to rank in the first pages of Google, Yahoo, Bing and other major search engines.

10 – Blogging: An in-house Consultant will have better chances to get many blog posts from different departments to post in the company blogs every week. An outside SEO company will not be in a similar position to contact different experts in the company to write blog posts. Every well written and optimized blog post is an asset and a testimony for the company. Blog posts will create hundreds of high quality back links in addition to promoting the products and services of the company.

11 – Saving your time and money wasted on interviewing and hiring: Hiring an experienced SEO consultant is not an easy task. Hours are wasted in evaluating and interviewing many candidates. The interviewers usually do not have enough knowledge to enable them to pick up the most qualified candidates. On the other hand, getting an In-House SEO Consultant from a specialized SEO company will ensure having an experienced consultant without wasting any time in the hiring process.

12 – Full-time or part-time: An In-House SEO Consultant from a specialized company can work one or two days per week, one or two days per month or five days a week. Depending or you needs and the turnover of your online projects, the in-house consultant can work one or two days in one week, five days the next week and one day in the following week. This provides you with flexibility which is not always possible when you hire an employee and save your business a lot of money when there is not much work for an SEO consultant.

In Conclusion:

Hiring a competent SEO consultant is never easy especially if the hiring managers are not proficient enough in SEO to identify and pick the best candidate.

An in-house SEO consultant will work wonders for any business website by establishing clear standards for the Best SEO Practices in all company departments involved in the process of launching, modifying, improving and maintaining the many websites of your company.

Getting an in-house SEO consultant from a specialized SEO company is the most productive and cost-effective option. Many companies have realized the value and the cost savings involved in getting an In-House SEO Consultant. These companies have achieved their goals in getting higher returns on their investments in web optimization and internet marketing.

SEO Training Courses: Taking Your Business To The Next Level

Today, website owners and web developers are realizing the importance of SEO training courses. The truth is, if you want to drive more traffic to your website, you need to learn how to properly optimize your site. In order to do this, you must be fully equipped with the latest SEO techniques and information that will guide you along the way.

The Importance of SEO

There has been an increasing number of websites you can find online. With this, the competition to get on top of search engines is getting tougher. A lot of website owners are doing their best in order to increase their site’s traffic.

Search engine optimization, also known as SEO, plays an important role in driving more traffic to a particular website. SEO is considered to be a complex subject but with ample knowledge and skills, anyone can properly optimize a website. To effectively optimize a website, you need to learn the basics of SEO and everything you need to know about it.

Why Take SEO Training Courses?

Latest SEO Information and Techniques – If you want to become knowledgeable about SEO, you can find a lot of resources online for free. However, you cannot fully rely on these resources because they could be outdated ones. With this, taking an SEO course is the best option you can do. You’ll be ensured that with a course on SEO, you’ll only get the latest SEO strategies and information.

Personalized Training – One of the best things about taking a course on SEO is the opportunity of obtaining a personalized training in which you are guided with a step by step learning.

Less Expensive Than Hiring An SEO Company – Today, there are a lot of websites which hire an SEO company to help them reach the peak of success. However, opting for this kind of option can be quite expensive. With a good SEO training, you are ensured with a personalized training at an affordable price.

A Deeper Understanding About SEO – When you want to learn more about SEO, you can always do a self-study by doing a research online. However, SEO is full of technical terms which you are not yet familiar about. By taking SEO training courses, you’ll be able to grasp a deeper understanding about what SEO is all about. A course on SEO will definitely guide you along the way.

If you own a website, it is indeed beneficial to take an SEO training course for you to be well-informed of the latest SEO techniques and information. This way, you will be able to know how to effectively optimize your website. Knowing the most effective SEO strategies can be your edge among other website owners. If you are looking for a reliable SEO course, there are a lot of SEO training courses you can find online. With this, you’ll be able to find a reliable SEO training course to answer your needs.

Simplifying SEO

I have been working in the SEO industry for almost 5 years now. To some I am just a young pup, but I must say the results we get from our SEO campaigns speak for themselves.

When you work in this field of SEO you tend to network with other SEO professionals and stay tuned with the latest SEO waves or updates from Google. You also interact with other SEO experts in the forums and blogs.

I want to express my concern with the amount of complexity added to the subject of SEO. About 80% of information on SEO out there is too deep and complex, with an awful lot of opinions.

Like any technology or methodology, people are looking for usability. They want something which works, creates an effect or makes a difference. This same concept applies to SEO.

Using a technology requires sticking with the basics of that technology. If you sift through the thousands of available “sources” you can usually locate the real source, and this is the information and method one should use when working out how to go about it. This is the correct way to learn and apply anything.

I find it amazing how some SEO experts throw their opinions out on their high-powered blogs, only to confuse another thousand SEO experts.

It is so laughable to watch, and it goes like this:

SEO Expert Joe, needs to get “green carrots” on page 1 of Google for a client.

He is working on it for months, bookmarking, social networks, links etc.

After 2-3 months he takes a step back and looks at his visitor and keyword stats. Not much change, he just isn’t getting the results and his client is starting to wonder.

Suddenly he realizes that a cool video on YouTube may boost things up and get’s this produced an online.

The following week “green carrots” is on page 1! It’s great, it worked and the client is all happy.

After sitting back relaxed and looking at his results, he suddenly realizes that he never optimised the content of his page with enough keywords. Oops. He only mentioned “green carrots” once and still got a page 1 result. This strikes him as strange and it seems to violate everything he learned about page optimisation in SEO.

What happens next is interesting. The SEO expert decides this is valuable information and experience. He has just seen the following new search rule in play, which should be shared with anyone doing SEO:

“Google is no longer giving any value to keyword density. This plays no part in SEO.”

He writes a nice 1000 word article about it and due to his experience, is extremely certain of his findings. He even makes a jab at Google about no mentioning it to anyone. Now he has kudos for finding this out before anyone else.

This is extremely frustrating for anyone who wants to learn the subject of SEO or even old school SEO professionals.And is because of this short-sightedness that the web is filled with millions of pages about SEO which would be better located in the trash.

Now don’t get me wrong, I am not talking about the many very useful articles, digests and tutorials out there which can greatly assist an SEO expert to get his job done faster. I am talking about those people who create their own interpretations of what is an extremely precise and logical technology – SEO.

Adding confusion to the subject

I have a real example of this. Last week I read and article from a “leading SEO source”, Seomoz. In their article The Basics of Search Engine Friendly Design and Development, they state loud and bold that:

“Keyword density is, without question, NOT a part of modern web search engine ranking algorithms for the simple reason that it provides far worse results than many other, more advanced methods of keyword analysis.”

Quite a statement! Who’s your source? They referenced Dr. Edel Garcia’s seminal work on the topic – The Keyword Density of Non-Sense. If you go through this source’s article, Dr. Edel Garcia tries to break down the mathematical equation of keyword density improving search results and in the ends supposedly proves it could not be true.

The final statement in Seomoz’s comment on keyword density is amusing.

“Dr. Garcia’s background in information retrieval and his mathematical proofs should debunk any notion that keyword density can be used to help “optimize” a page for better rankings. However, this same document illustrates the unfortunate truth about keyword optimization – without access to a global index of web pages (to calculate term weight) and a representative corpus of the Internet’s collected documents (to help build a semantic library), we have little chance to create formulas that would be helpful for true optimization.”

What does this all mean? In summary, Seomoz told its thousands of followers that “Keyword density has NO PART in SEO”. Then they say at the end that they do not have access to enough search results (Google’s database) to fully validate it. Huh? Why mention it then?

How to simplify SEO

On the opposite side of this story, there are many intelligent SEO experts who work from the source of SEO itself and never deviate. These are some of the finest SEO companies and SEO experts in the world.

So back to the point, the simple question lingering on us now is, “Who is the source?”.

Let’s take a look shall we?

Who decides what ranks well?

Who decides if your content is good?

Who decides if your keywords match what people are looking for?

Who determines if an external link has authority or value?

The answer is simple: Google.

The interesting thing which I found when talking to other SEO professionals is that they like to follow other experts because of their portfolios, attractive articles and other appeal factors.

But, if you want to get into the nitty-gritty of it all, you best bet is to go back to source.

Matt Cutts from Google’s Search Team provides hundreds of videos, articles and updates to keep SEO experts like you from falling into the dark pit of failed websites.

Google wants quality, they want results and they want a great user experience. The only way they will accomplish this is getting SEO companies and their individual staff to understand what their vision is as well as how they work.

Just last week a young SEO company in London contacted us to take over two failing SEO campaigns they were running. They had gotten themselves into all sorts of odd-ball SEO practices and were, of course, failing.

Our Campaign Manager simply referred them to the applicable Google articles on SEO and website quality guidelines and they are now back on track.

Summary

When you come across “new and exciting SEO information”, take the time to verify it with the multiple resource websites available from Google. Don’t just jump in and trust everything another blogger wrote. It may or may not be true, but it is your reputation on the line as an SEO professional.

The Benefits of Good SEO Training Courses

Search Engine Optimization (SEO) is a collective term for a variety of techniques designed to help target webpages rank highly with search engines. Search Engine Optimization, while still a new field, has a tremendous impact on the way businesses operate online. A good understanding of current Search Engine Optimization practices and techniques is essential to functioning well in today’s online business climate. Of course, it goes without saying that some ways of learning about Search Engine Optimization are better than others. All things considered, Search Engine Optimization training courses are the best source of up-to-date information on SEO.

SEO training courses are superior to other methods of learning about SEO for the following reasons:

1. They promote a deep understanding of SEO versus the more superficial understanding other sources of SEO information tend to promote.

2. They are always designed by top SEO experts.

3. They are always structured in a way that makes learning fun and efficient.

4. They provide only the latest information on SEO.

Reading online about SEO may give you some idea of the basics, but if you want to fully comprehend SEO as a whole, you need to look into SEO professional training courses. Training courses always teach SEO in such a way that all the parts of SEO are related to each other, which means that even a novice can get a good general understanding of SEO after a few instruction periods. SEO professional training courses take you far beyond just learning details out of context; they show you everything in context in such a way that you can work towards complete mastery.

Unlike a lot of SEO instructional videos and books, SEO training courses are only put together by established SEO professionals. You do not want an amateur making your training materials. The quality of training materials is a key factor in the effectiveness of any kind of training. If you use poor quality materials, you will end up with poor learning results. Go with the experts, and don’t trust anyone else to design your SEO learning curriculum.

The way your SEO learning materials are structured is just as important as their quality. Well-structured materials enable you to remember what you learn better and have more fun while learning. Poorly structured learning materials sabotage the progress of even gifted learners. One of the biggest advantages of SEO training courses is that they always carefully structure the information you learn so that you only ever deal with the meat of SEO and your time is never wasted on fluff.

SEO professional training courses also distinguish themselves from other sources of SEO information by containing only up-to-date content. It is true that there is a lot of SEO related material available on the web, but the vast majority of this material is outdated. SEO changes very rapidly, and yesterday’s insights can be less than worthless. In order to really benefit from SEO training, you need only the latest SEO insights.

Learning about SEO isn’t easy, but with the help of professional teachers, you can be well on your way to obtaining a mastery of SEO in a relatively short period of time. Don’t skimp on your SEO training; everything you invest in it now will payoff later.

What Is SEO Hosting and Multiple C Class Hosting?

Lately, SEO hosting has been getting a lot of buzz. I have read a few articles about it, and they fail to tell you exactly what it is, the benefits and the downfall it has on your websites. Moreover, I am going to go into great detail about it, when it should be used, and how it should be used, if it at all.

What is SEO Hosting?

SEO hosting allows you to spread your domain names across multiple c class IPs, making them look unique and separated. SEO hosting makes it all possible to manage these IPs under one control panel. It would be a time consuming nightmare to have to login manually to each IP.

If you are not sure what an IP c class is, well, each IP has four classes. Listed below is your typical numerical IP layout, and underneath will be how it is laid out in alphabet classes:

111.222.333.444

A.B.C.D

The example above shows that, “111″ represents the IP “A” class, “222″ represents the IP “B” class, “333″ represents the IP “C” class, and “444″ represents the IP “D” class.

Now, if you were to use seo hosting to host your web sites, this is how it will look over different c class IPs.

111.222.333.444 (website #1)
111.222.334.444 (website #2)
111.222.335.444 (website #3)
111.222.336.444 (website #4)
111.222.337.444 (website #5)

Do you see the difference? In my opinion, even though you are hosting on different c class of IPs, it is a dead giveaway, when they are in numerical order, like in the example above. For this to be as unique as possible and not to be a dead giveaway, the c class IPs should be mixed up, not in numerical order like above.

You may have no choice, in how the c class IPs are delivered. There are a limited amount of seo hosting providers, and may not offer that, but it never hurts to ask. Moreover, there are a few that offer different c class seo hosting, and in multiple geographical areas, but they are very expensive.

Traditional hosting may offer you additional IPs at a fee, but more than likely they will be on the same “D” class, making them on the same network and close in range. Below is an example of your websites spread out over different d class IPs.

111.222.333.444 (website #1)
111.222.333.445 (website #2)
111.222.333.446 (website #3)
111.222.333.447 (website #4)
111.222.333.448 (website #5)

Purpose of Multiple C Class Hosting

The purpose of seo hosting, is to get an advantage over your competition by boosting your search engine rankings and link value.

People that generally use seo hosting, are webmasters that have a large network of websites, with the purpose of crosslinking to boost their rankings. If you use traditional hosting methods, and crosslinking within the same network, this will get you banned from the search engines fast. In order to get away with it, you must have each web site appear that they are unique and are on a different c class IP.

The more unique your web site appears to be to the search engines, the more value your links will have. Search engines are very picky about the value of links, and if they are on the same network, they are virtually have no value at all. Like I said before, the more unique your web site appears to be, the more value your links will have.

Before you buy a seo hosting plan, there are a lot of other factors to account for and avoid, or this whole scenario is useless.

Nameservers

Another extremely important factor in seo hosting that is hardly ever mentioned, are nameservers. Search engines use the whois information, and they gather more than just who owns the website, but where it is hosted, the IP, of course, and the nameservers.

If you are not sure about what nameservers are, let me explain briefly. Each server is assigned to an IP address. Then, that IP is assigned to a special set of nameservers or “ns”. In order for your web site to show up, you will have to set your nameservers to point to those particular nameservers. I hope you understand, I didn’t want to get into it too much.

Getting back to the importance of nameservers, even if you have multiple c class IPs, but they are using the same namerservers, that is not seo hosting. There are a few seo hosting providers that “claim” it is seo hosting, because it is on multiple c class IPs, but it’s not. The issue is, if the nameservers are not unique for each IP, then, that’s not seo hosting. That is traditional hosting, plain and simple.

Having the same set of nameservers for your c class IPs, is letting the search engines know that all your websites are hosted on the same network. Therefore, in the search engines eyes, the servers are the same and not unique. That one small important factor will defeat the purpose of seo hosting and your seo efforts.

For the best results, you must make sure that each IP is on a separate c class, and has it’s own custom nameserver for each IP.

Whois Source

The whois source is another important factor. The search engines pay close attention to the whois source, for many reasons. As mentioned above, the nameservers and who owns the website. Search engines have been crawling the whois source for a long time and is a major factor in their algorithms. It helps them know who owns what, and fight web spam. The whois source has a direct effect on the way your web site is ranked.

If you are using public whois information, and all your websites are using the same information, then I would make them private. If you get seo hosting, but keep them public the same, you are going to raise a red flag to the search engines. You don’t want that, defeats the purpose.

Make your whois private, or you can use a friends and/or family members information, but get permission first. Make sure you tell them that their name, address and phone number will be public. You also have to remember that people do data mining of the whois source, even though it is illegal and it is intended for informational purposes only. Just make sure you use a valid name, address and email address, in case their is a problem. You can avoid this, by just going private.

Even though private companies are using the same whois information repeatedly, but they are exempt from this.

Reality of SEO Hosting

The reality of seo hosting is that it is expensive and may not be suitable for websites, the results may vary and may not be worth it.

SEO hosting is expensive. It can cost you up to $8 per IP, depending on if they are shared or dedicated. If you go with multiple c class shared IPs, it usually costs around $4 per IP, which isn’t too bad. Now, dedicated multiple c class IPs are a lot more expensive, especially if they offer multiple geographical locations, that can cost up to $10 per IP. To find the best price and plan, you will have to shop around.

SEO hosting isn’t as reliable as traditional hosting, and you could have a lot of downtime. The seo hosting concept is still relatively new, and as time goes on and the demand, it will get better. I have tried a couple seo hosting providers, and they are not bad. I haven’t had any bad experiences, yet.

SEO hosting isn’t suitable for everyone. If you only have a few websites, then, I wouldn’t even bother. You may not see much, if at all, any difference in your results.

Moreover, if you have a network of 20 websites, then yes, seo hosting will be very beneficial to you. One thing to keep in mind, I wouldn’t host your entire network from the same seo hosting provider, I would use multiple companies. You don’t want all your websites coming from the same geographical area and c classes. The best results are to use multiple providers, with unique IPs, not just c class, but a whole different IP range.

I’m going to be completely honest here, there is a possibility that seo hosting may not boost your rankings at all. Your results may vary depending on the competition in your niche and the size of your network of websites. If your niche is every competitive, you may only increase your rankings a few spots. But, if you don’t have hardly any competition, you could boost your rankings substantially.

Regardless of the hype surrounding seo hosting, results will vary and a lot of factors come into play. SEO hosting isn’t a quick seo fix, but yet another variable to add to your seo practices. SEO is like baking a cake, if you put all the right ingredients in place, your results will shine.

Conclusion

If you do plan to implement seo hosting, make sure you always contact the company first and ask them a series of questions. Never assume that they offer this and off that. I have been contacting seo providers, and I was surprised by some of their responses. Know what you are getting, before you get it.

To help you out, below are a series of questions I always ask, and you should too, before buying any type of seo hosting plan. Some of these questions may seem like no brainer, but they are important.

Are the IPs dedicated or shared?
What is the location of the IPs?
What is your customer support response time?
Does each IP have it’s own custom nameserver?
What is your downtime?
Is there a money back guarantee?

I hope that this help answer some questions you may have had about seo hosting. SEO hosting can be a good boost for your rankings, and bad, if you apply it’s philosophy wrong. Be smart, before you jump the gun.

SEO Book – Can You Learn SEO From Scratch by Reading Books?

If you’re reading this article, most probably you already know (or at least suspect) that Search Engine Optimization is like a key to Fort Knox for any online entrepreneur. Why? Because proper SEO opens your website the door to leading positions in search engines. The higher your website ranks in search results pages, the more ready-to-buy users find you, not your competitors first. And they buy from you, not from your competitors. Your top position in Google multiplies the dough you get twofold, threefold and (pardon my play on words) Google-fold.

OK, SEO is a rock-solid way to make your on-line business flourish. But what if you hadn’t even heard the word “SEO” till yesterday? The Internet sea abounds in screaming “SEO in two days” and “SEO book for noobs” headlines. But can you really zero-base learn SEO – for which SEO companies charge up to $5,000 a month – on your own? By simply reading about it? The answer is YES. SEO is no rocket science if you have the right source to ladle out your knowledge.

So where is the knowledge treasure-house for a self-taught SEO?

Some old hand SEOs would claim – the only way to get on-the-nose SEO tips is searching through forums and blogs, where professionals share their real-life experience.

Well, digging deep into these sources can be very informative. This is a perfect way to enrich your SEO wisdom: pick up some useful know-hows and savvy tricks and techniques. But only if you already have your SEO-mindset stable. I mean, if you’ve already learned the basics of SEO science. If not, how can you tell a worthy piece of advice from useless scribbling by muddle-heads who often swarm on such forums and blogs? Besides, it’ll take you ages to gather the pieces of SEO-puzzle together and get a complete picture of how to SEO your website.

SEO books are another pair of shoes. All you need is packed together for you. No surfing through dozens of websites. But here you should also keep in mind several important points:

– The Internet world and SEO principles are changing at supersonic speed. What was good for website promotion yesterday may turn out to be a complete waste of time today. In what way would the authors keep up with this speed of changes? In no way, unless their SEO book is a day by day updated e-book. That’s why the SEO book you can really trust is an e- book

– Does “Search Engine Saturation” or “Traffic Referral Rates” sound clear to you? Would you like your SEO book to speak the language you don’t understand? Definitely, no. You need SEO things made easy as ABS. So you need an SEO book that speaks plain English

– The ultimate goal of your learning SEO is being able to actually optimize your website, not only use some SEO terms, isn’t it? If so, a solid-cheesy-theory book is a waste of your precious time. Make sure your SEO book gives practical advice and step-by-step guidance for your page optimization

– On the other hand, learning something parrot fashion is also no good. You are to UNDERSTAND WHAT, HOW, and WHY you are doing. Otherwise, a small deviation from a studied scheme – and you are deadlocked. Pick up the SEO book that not only orders you what to do, but explains why you should do this

These criteria considerably narrow your range of choice. One of the books I’ve recently come across that perfectly hits the spot is “SEO in Practice”. It is an all-round online SEO guide by a 9-year experienced SEO pro Dan Richmond. He leads you by the hand into the world of Search Engine Optimization, pointing each step you should take and clarifying all whys and hows so that a child could understand.

To top it all, keep in mind: whatever way to dig into SEO you choose, it’s your zeal that grows the fruits to reap. There is no one but you to knock in the knowledge into your head.